The season premiere of Grey’s Anatomy earned a 4.3, which means 4.3 people were tuned into Grey’s Anatomy at a given minute of all possible T.V. households, among the 18-49 age demographic. This has risen from last year, when Grey’s Anatomy received a 4.1. The share for this program was 12, which means that 12 percent of the households actually using television were tuned into Grey’s Anatomy at a specific time. The live viewers for this program were 11.546 million, according to TV By The Numbers. The rating of this show almost reaches the 4.8 that The Big Bang Theory received, whereas The Vampire Diaries received a small 0.3, according to TV By The Numbers as well. The Futon Critic also offered an interesting perspective on ratings. “First and foremost, ratings are NOT an indication of a show's overall reach, the devotion of its fanbase or any other anecdotal measurement. Ratings are designed to see how many people are watching the commercials on a TV show, you know, the things that pay for the TV shows in the first place. With that in mind, people who skip ads on their DVRs, watch shows online, download them illegally, view them on DVD, etc. aren't as relevant when it comes to advertising money.” I thought this was very interesting because a lot of people fail to realize how much of T.V. is controlled and motivated by money and marketing and advertising.
According to PEW, half (52%) of adult cellphone owners use their phones while watching television. Whether it be to occupy themselves, use social media, vote for contestants on reality shows, or check something they heard on television, the prevalence of cellphone use is high, especially among the 18-24 age demographic. This makes a lot of sense for the college age/young adult demographic because we are very into our smartphones and social media, and are constantly connected. The widespread use of these devices is growing, and is especially used among the 18-24 age demographic.
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